Liquor.com and Tales of the Cocktail Gentleman Jack Whiskey Sour Classic Official Rules and Regulations

Sponsored by Gentleman Jack

Overview:

Liquor.com, in conjunction with Tales of the Cocktail, will be searching for bartenders who are passionate about whiskey and what it means to create a truly meaningful cocktail experience. Bartenders will be asked to share their best Gentleman Jack Whiskey Sour for a chance to win a trip to Europe for the bar convention in Berlin.

Challenge:

Create one recipe:

1. A Whiskey Sour that showcases your skills as a bartender. This cocktail should highlight the attributes of Gentleman Jack and be a cocktail that you would proudly serve to guests in your own bar.
2. The cocktail must feature Gentleman Jack as the base spirit.

Submit your recipes at gentlemanjack.liquor.com.

Regional Competition Markets:

Los Angeles, CA; Chicago, IL; Oklahoma City, OK; Atlanta, GA; New York City, NY; Denver, CO; Portland, OR

Residence in any of the states that qualifies bartenders to compete within each region*:

West (Los Angeles):

• Arizona
• California
• Nevada

Midwest (Chicago):

• Illinois
• Indiana
• Iowa
• Kentucky
• Michigan
• Minnesota
• Ohio
• Wisconsin

Central (Oklahoma City):

• Arkansas
• Missouri
• Nebraska
• North Dakota
• Oklahoma
• South Dakota

Northeast (New York City, N.Y.):

• Connecticut
• Delaware
• Maine
• Maryland
• Massachusetts
• New Jersey
• New York
• Pennsylvania
• Rhode Island
• Vermont
• Virginia

Southeast (Atlanta):

• Alabama
• Florida
• Georgia
• Mississippi
• North Carolina
• South Carolina
• Tennessee
• West Virginia

Mountain (Denver):

• Colorado
• New Mexico
• Wyoming

Pacific Northwest (Portland, Ore.):

• Idaho
• Montana
• Oregon
• Washington

*Round-trip coach-class airfare from the commercial airport closest to potential winner’s home to the commercial airport in the regional competition city, and one night lodging will be covered by Liquor.com. In the event that a potential winner lives within driving distance from the regional competition airport, a potential winner will be provided a driving stipend in an amount not to exceed $300.00.

States Not Eligible for Participation:

Kansas, Louisiana, New Hampshire, Texas and Utah 

Prizing:

Regionals:

Seven (7) contestants from each of the seven (7) participating markets will advance to the regional competitions.

• Regional event dates: July 8–August 5. Exact date and time will be communicated to potential regional competitors. Winners must be able to attend.
• Round-trip airfare and one night lodging not to exceed $1,500
• Liquor.com will handle airfare and lodging arrangements.

Finals:

One winner from each region will move on to the finals in Tennessee.

• Finals event dates: Sunday, August 25—Thursday, August 29, 2019
• Round-trip airfare and one night lodging not to exceed $1,500
• Liquor.com will handle airfare and lodging arrangements.

Grand Prize:

Liquor.com and Tales of the Cocktail will send one final competition winner and one guest on a trip to Berlin.

The prize will include:

• Round-trip coach airfare for two (2) and lodging for four (4) nights not to exceed $10,000
• Lodging accommodation (standard room, double occupancy)
• Two (2) tickets to convention occurring October 7–9, 2019

Taxes are the sole responsibility of prize winners. A 1099 will be issued to each winner for each prize awarded. No substitution/transfer of prize permitted. Prize winners are responsible for all necessary travel documents, including but not limited to passports, visas, etc. The grand prize winner will travel to Germany. International travel documents are required.

Alcohol is not part of any prize. Approximate retail value of each prize will not exceed $10,000.

Timeline:

Entry Period:

• April 1, 12:00:01 a.m.—May 19, 2019, 11:59:59 p.m. PST: open for online recipe submissions
• May 20—June 9, 2019: judging period
• July 8—August 5, 2019: regional competitions
• August 25—August 29, 2019: finals in Tennessee
• October 2019, exact time TBD: winner trip

Winners must be able to attend and available for travel to be eligible to compete, otherwise the runner up will move forward in the competition.

General Rules:

This program is open to all working bartenders and Tales of the Cocktail members that are not employed by liquor companies or distributors.

Competitors must be at least 21 years of age.

Competitors must be legal United States residents, residing in one of the participating states. Void where prohibited. No purchase necessary.

Publicity:

By entering this program, you are giving Liquor.com, Tales of the Cocktail, Gentleman Jack and its affiliates explicit rights to use your photo, an image of your drink, your drink recipe name and your drink recipe for publicity purposes, including but not limited to: press, social media, digital activation and promotional activation.

Selection Process:

Phase 1—Online Entries:

For the purposes of determining the regional finalists, entries will be assigned to the closest applicable market, as determined by the Sponsor. All complete entries submitted to gentlemanjack.liquor.com within the entry time frame will be judged against the below criteria based on the perceived qualities of the written recipes and essay entry. Entrants will be notified via email by Liquor.com if they have been selected as a top 10 regional finalist. All competitors proceeding to the regional competition event will be notified by June 12, 2019. The competitors proceeding to the final will be notified at their regional competition, taking place on a day between August 5 and August 23, 2019.

Phase 2—Regional Competitions:

The regional finalists will participate in one (1) regional competition as assigned by the Sponsor. There will be one regional competition in each region (see chart). There will be one (1) finalist selected from each regional competition.

Phase 3—Final Event:

The seven (7) finalists will receive a trip to Nashville/Lynchburg, Tennessee, to compete in the final event. The bartenders who win the regional competitions will participate in the regional finals in Tennessee. One grand prize winner will be selected during the final event.

Details of the regional and final requirements/rules will be communicated a minimum of two (2) weeks prior to the competition.

Judging Criteria (Online Entries):

Initial scores will be based on the judges’ interpretation of the written description submitted. In some cases, judges may recreate the cocktails to settle closely ranked submissions.

Competitors will submit one original Whiskey Sour recipe, including a description and photo of the cocktail. Entries will be judged and scored based on the following criteria:

• Balance and taste (perceived) 
• Presentation 
• Displayed knowledge of the classic serve (as seen through the recipe description)

Judging Criteria (Regional Finalist and Finalist):

Scores based on criteria below.

Original Cocktail (50 pts.):

• Taste and balance (15pts.)
• Creativity and originality (15pts.)
• Intelligent use of Gentleman Jack (10pts.)
• Presentation and appearance (5pts.)
• Creativity, relevance and appeal of recipe name (5pts.)

Guidelines and Requirements:

The Liquor.com and USBG Gentleman Jack Whiskey Sour Classic is more than your typical cocktail competition. It’s an exploration of the sour as an important category of classic cocktails. At each stage, participants will be asked to explain and explore the origins of the sour. We want to understand the process and intent behind your version of the sour. You will also need to highlight how Gentleman Jack has influenced your creation and give context for the decisions you made when creating this drink.

• Recipes must be original. An original recipe is the product of one's own mind and is not a copy or imitation.
• Gentleman Jack Tennessee Whiskey must be listed as the primary ingredient in your cocktail recipe.
• An entry may not contain more than 2 oz. total of beverage alcohol.

• All recipes must conform to any legal regulations.
• All recipes must be stated in parts and not ounces. Drops and dashes are allowed.

• Recipes must not exceed seven (7) ingredients, including drops and dashes. (This does not include garnishes, sprays or citrus zests.)
• Limit one entry per person / email address.

Any entries attempted through the use of agencies or robotic, repetitive, automatic, programmed or similar methods will be void. Any attempt by a person to use multiple email accounts or identities to gain more entries than permitted by these Official Rules shall result in disqualification at the sole discretion of the Sponsor. In the event of a dispute regarding the identity of the person submitting an entry, the entry will be deemed to be submitted by the “authorized account holder” associated with the email address at the time of entry, which must comply with these Official Rules. The authorized account holder is defined as the natural person who is assigned an email address by the service provider or other organization that is responsible for assigning email addresses. Potential winners may be required to provide evidence (to the Sponsor’s satisfaction) that they are the authorized account holder of the email address associated with a winning entry. In the event a dispute regarding the identity of the person who actually submitted an entry cannot be resolved to the Sponsor's satisfaction, the affected entry will be deemed ineligible. Entries and other submitted material become the property of the Sponsor and will not be acknowledged or returned. Refer to Additional Requirements below for more details regarding the requirements for your entry.

Additional Requirements for Entry:

Entries must be in English. Entries must not allude to the overconsumption or irresponsible consumption of beverage alcohol. Entries that do not include all required information and do not adhere to the foregoing and following requirements will be considered void and will not be considered in the judging of this contest. Entries that are deemed by the Sponsor in its sole discretion to be illegal, obscene, profane or not in keeping with the Sponsor's image will be disqualified.

Entry Requirements:

By submitting an entry, you warrant that:

• You are the creator of the entry.
• The entry does not infringe the intellectual property, privacy or publicity rights or any other legal or moral rights of any third party, including any current or former employer, and does not defame any person or identify any person by name other identifying information.
• The entry has not previously been entered in any other contest.
• The entry has not been previously published in any medium.
• The entry does not violate any law or regulation.
• The Sponsor's determination as to whether any entry potentially violates the rights of any third party is final.

Eligibility:

Employees of Brown-Forman, Liquor.com, Tales of the Cocktail, their affiliates and liquor wholesale licensees, as well as advertising/promotion agencies and their immediate family members and household members of each and retail license holders, are not eligible. This promotion is void wherever prohibited, taxed or restricted by law. In the event that the contest is challenged by any legal or regulatory authority, the Sponsor or Administrator reserves the right to discontinue or modify the contest or to disqualify participants residing in the affected geographic areas. In such event, the Sponsor or Administrator shall have no liability to any entrants who are disqualified due to such an action. You must be at least 21 years of age to be eligible. Contest void wherever prohibited or restricted by law.

By accepting a prize, any winner: (a) releases Brown-Forman/Liquor.com/ Tales of the Cocktail and their affiliated companies and licensed alcohol wholesalers and retailers from any/all liability claims, action or proceedings arising out of or for injuries or damages sustained while involved in any promotion activity or connection with the use of the prizes; as well as (b) consents to the use by Brown-Forman/Liquor.com/ Tales of the Cocktail for promotional purposes in connection with this promotion, of his or her name and/or likeness and/or voice without further compensation where permitted. Winner must complete an affidavit of eligibility and liability release. A 1099 will be issued.

The Sponsor and participating promotional companies are not in any way liable for damage, loss or injury resulting from computer malfunctions, misdirected or incomplete entries or acceptance and use of the prize. Brown-Forman/Liquor.com/ Tales of the Cocktail reserves the right in its sole discretion to cancel or suspend this contest should virus, bugs or other causes beyond the control of the Sponsor corrupt the administration, security or proper play of the contest. The Sponsor reserves the right at its sole discretion to disqualify any individual who tampers with the entry process and to cancel terminate or suspend the contest. The Sponsor assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communication line failure, theft or destruction or unauthorized access to, or alteration of, entries. CAUTION: Any attempt by an entrant to deliberately damage any website or undermine the legitimate operation of the game is a violation of criminal and civil laws, and should such an attempt be made, the Sponsor reserves the right to seek damages from any such attempt.

Entrants will be automatically opted-in to receive messages from Liquor.com. (Entrants may unsubscribe from the list at any time.)

I acknowledge that I have read and understand the rules and regulations pertaining to The Gentleman Jack Whiskey Sour Classic.

Signature:

Date:
For a list of prize winners, send a self-addressed, stamped envelope to: Liquor.com ATTN: Gentleman Jack Sour Classic, 1263 Howard St., San Francisco, CA 94103.
Do NOT send entries to this address.

Administrators:
Liquor.com
1263 Howard St., San Francisco, CA 94103

Tales of the Cocktail
129 Camp St., New Orleans, LA 70130

Sponsor:
Brown-Forman Corporation
850 Dixie Highway, Louisville, KY 40210

Gentleman Jack is a registered trademark used with permission.

Drink responsibly.

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Signature Cocktail Competition
Guidelines

1. This is a spirit on spirit cocktail, with famous brand serving as the base spirit. No muddled fruit, juices and or syrups should be used in making a Signature. Fruits, herbs, essences and spices may be used in infusions however.
2. Modifiers such as fortified wines, bitters, tinctures, infusions and citrus oils are acceptable variables in a Signature cocktail.
3. The ratio of modifier(s) to base spirit (famous brand) should never exceed 50:50. The cocktail should be not exceed 3.5 oz.
4. The Signatures' traditional garnishes are a citrus twist or olives. Cocktail onions are also an acceptable garnish. When thinking of new garnishes, let your imagination run wild.
5. The cocktail can be served up or on the rocks. In addition, it may be stirred or shaken. Glassware and presentation are up to the contestants.

Judging Criteria
Guidelines

1. Relevance to the Signature cocktail (20 points)
2. Presentation and Appearance (20 points)
3. Taste and Balance (30 points)
4. elit Brand Awareness (20 points)
5. Cocktail Name and Inspiration (10 points)