Sponsored by Gentleman Jack
Liquor.com in conjunction with the USBG will be searching for bartenders who are passionate about whiskey, and what it means to create a truly meaningful cocktail experience. Beverage alcohol retail permit holders and their family members are not eligible. Bartenders will be asked to share their best Gentleman Jack Whiskey Sour for a chance to win a trip to Europe for the bar convention in Berlin.
Create one recipe:
1. A whiskey sour that showcases your skill as a bartender. This cocktail should highlight the attributes of Gentleman Jack and be a cocktail that you would proudly serve to guests in your own bar.
2. The cocktail must feature Gentleman Jack as the base spirit.
Submit your recipes at gentlemanjack.liquor.com.
Regional Competition Markets:
Los Angeles, CA; Chicago, IL; Oklahoma City, OK; Washington, D.C.; Atlanta, GA.
Residence in any of the states that qualifies bartenders to compete within each region:
**Round Trip coach class airfare from the commercial airport closest to potential winner’s home to the commercial airport in the regional competition city, and 1 night lodging will be covered by Liquor.com and Gentleman Jack. In the event that a potential winner lives within driving distance from regional competition airport will be provided a driving stipend in an amount not to exceed $300.00
States Not Eligible for Participation:
Kansas, Louisiana, New Hampshire, Texas and Utah
1.10 (Ten) contestants from each of the five participating markets will advance to the regional competitions.
Regional Event Dates
One winner from each region will move on to the finals in Tennessee
Finals Event Dates
Liquor.com and the USBG will send one final competition winner and a guest on a trip to Berlin.
The prize will include:
- Round trip coach airfare for 2 and lodging for 4 nights, not to exceed $10,000.
- Lodging accommodation (standard room, double occupancy)
- Two (2) tickets to convention occurring from October 8 – October 10, 2018.
Taxes are the sole responsibility of prize winners. A 1099 will be issued to each winner for each prize awarded. No substitution/transfer of prize permitted. Prize winners are responsible for all necessary travel documents, including but not limited to passports, visas, etc. The Grand Prize winner will be travelling to Germany. International travel documents are required.
Alcohol is not part of any prize. Approximate retail value of each prize will not exceed $10,000.
Timeline: Entry Period:
● May 1, 2018 12:00:01 a.m. – June 17, 2018 11:59:59 p.m. PST : Open for online recipe submissions
●June 18, 2018 –July 8, 2018: Judging period
●August 4 – August 19th; Regional Competitions
●Week of September 16, 2018; Regional Finals in Tennessee
● October 2018, exact timing TBD: Winner trip
Exact date and time for regional finals will be communicated to potential regional competitors. Winners must be able to attend.
This program is open to all working bartenders and USBG members that are not employed by liquor companies or distributors.
Competitors must be at least 21 years of age.
Competitors must be legal United States residents, residing in one of the participating states. Void where prohibited. No purchase necessary.
By entering this program, you are giving Liquor.com, USBG, Gentleman Jack, and its affiliates explicit rights to use your photo, an image of your drink, drink recipe name, and your drink recipe for publicity purposes, including but not limited to: press, social media, digital activation and promotional activation.
Phase 1 - Online entries:
For the purposes of determining the regional finalists, entries will be assigned to the closest applicable market, as determined by the Sponsor. All complete entries submitted to gentlemanjack.liquor.com within the entry time frame will be judged against the below criteria based on the perceived qualities of the written recipes and essay entry. Entrants will be notified via email by Liquor.com if they have been selected as a top 10 regional finalist. All competitors proceeding to the regional competition event will be notified by July 16, 2018. The competitors proceeding to the finale will be notified at their regional competition, taking place on a day between August 4 – August 19, 2018.
Phase 2 –Regional Competitions:
The regional finalists will participate in one(1) regional competition as assigned by Sponsor there will be one Regional Competition in each regions (see chart) There will be one (1) Finalist selected from each Regional Competition.
Phase 3 –Final Event:
The five (5) FINALISTS will receive a trip to Nashville/Lynchburg TN to compete in the FINAL event . The bartenders who win the regional competitions will participate in the regional finals in Tennessee. One Grand Prize Winner will be selected during the Final Event.
Details of the regional and final requirements/rules will be communicated a minimum of 2 weeks prior to the competition
Judging Criteria (Online Entries)
Initial scores will be based on the judges’ interpretation of the written description submitted. In some cases, judges may recreate the cocktails to settle closely ranked submissions.
Competitors will submit one original whiskey sour recipe, including description and a photo of the cocktail. Entries will be judged and scored based on the following criteria:
Judging Criteria (Regional Finalist and FINALIST)
Scores based on criteria below.
Original Cocktail: (50 pts.)
● Taste and Balance (15pts.)
● Creativity and Originality (15pts.)
● Intelligent use of Gentleman Jack (10pts.)
● Presentation and Appearance (5pts.)
● Creativity, relevance and appeal of recipe name (5pts.)
Guidelines and Requirements:
The Liquor.com and USBG Gentleman Jack Whiskey Sour Classic is more than your typical cocktail competition. It’s an exploration of the sour as an important category of classic cocktails. At each stage, participants will be asked to explain and explore the origins of the sour. We want to understand the process and intent behind your version of the sour. You will also need to highlight how Gentleman Jack has influenced your creation and give context for the decisions you made when creating this drink.
● Recipes must be original. An original recipe is the product of one's own mind and is not a copy or imitation.
● Gentleman Jack Tennessee Whiskey must be listed as the primary ingredient in your cocktail recipe.
● An entry may not contain more than 2 oz total of beverage alcohol.
● Recipes must not exceed 7 ingredients including drops, dashes (This does not include garnish, sprays or citrus zests)
● Limit one entry per person/email address.
Any entries attempted through the use of agencies or robotic, repetitive, automatic, programmed or similar methods will be void. Any attempt by a person to use multiple email accounts or identities to gain more entries than permitted by these Official Rules shall result in disqualification at the sole discretion of Sponsor. In the event of a dispute regarding the identity of the person submitting an entry, the entry will be deemed to be submitted by the “authorized account holder” associated with the email address at the time of entry, which must comply with these Official Rules. The authorized account holder is defined as the natural person who is assigned an e-mail address by the service provider or other organization that is responsible for assigning email addresses. Potential winners may be required to provide evidence (to Sponsor’s satisfaction) that they are the authorized account holder of the e-mail address associated with a winning entry. In the event a dispute regarding the identity of the person who actually submitted an entry cannot be resolved to Sponsor's satisfaction, the affected entry will be deemed ineligible. Entries and other submitted material become the property of Sponsor and will not be acknowledged or returned. Refer to Additional rules below for more details regarding the requirements for your entry.
Additional Requirements for Entry:
Entries must be in English. Entries must not allude to the overconsumption or irresponsible consumption of beverage alcohol. Entries that do not include all required information and do not adhere to the foregoing and following requirements will be considered void and will not be considered in the judging of this contest. Entries that are deemed by Sponsor in its sole discretion to be illegal, obscene, profane or not in keeping with Sponsor's image will be disqualified.
By submitting an entry, you warrant that:
● You are the creator of the entry
● The entry does not infringe the intellectual property, privacy or publicity rights or any other legal or moral rights of any third party, including any current or former employer, and does not defame any person or identify any person by name other identifying information
● The entry has not previously been entered in any other contest
● The Entry has not been previously published in any medium
● The entry does not violate any law or regulation
● Sponsor's determination as to whether any entry potentially violates the rights of any third party is final.
Employees of Brown-Forman, Liquor.com, USBG, their affiliates, liquor wholesale licensees, as well as advertising/promotion agencies and their immediate family members and household members of each and retail license holders are not eligible. This promotion is void wherever prohibited, taxed or restricted by law. In the event that the contest is challenged by any legal or regulatory authority, Sponsor or Administrator reserves the right to discontinue or modify the Contest, or to disqualify participants residing in the affected geographic areas. In such event, Sponsor and Administrator shall have no liability to any entrants who are disqualified due to such an action. You must be at least 21 years of age to be eligible. Contest void wherever prohibited or restricted by law.
By accepting a prize, any winner: (a) releases Brown-Forman/Liquor.com/USBG and their affiliated companies and licensed alcohol wholesalers and retailers from any/all liability claims, action or proceedings arising out of or for injuries or damages sustained while involved in any promotion activity or connection with the use of the prizes; as well as (b) consents to the use by Brown-Forman/Liquor.com/USBG for promotional purposes in connection with this promotion, of his or her name and/or likeness and/or voice without further compensation where permitted. Winner must complete an affidavit of eligibility and liability release. A 1099 will be issued.
The Sponsor and participating promotional companies are not in any way liable for damage, loss or injury resulting from computer malfunctions, misdirected or incomplete entries or acceptance and use of the prize. Brown-Forman/Liquor.com/USBG reserves the right in its sole discretion, to cancel or suspend this contest should virus, bugs or other causes beyond the control of sponsor corrupt the administration, security or proper play of the contest. The Sponsor reserves the right at its sole discretion, to disqualify any individual who tampers with the entry process, and to cancel terminate or suspend the contest. The Sponsors assume no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communication line failure, theft or destruction or unauthorized access to, or alteration of, entries. CAUTION: Any attempt by an entrant to deliberately damage any website or undermine the legitimate operation of the game is a violation of criminal and civil laws and should such an attempt be made, sponsor reserves the right to seek damages from any such attempt.
Entrants will be automatically opted-in to receive messages from Liquor.com. (Entrants may unsubscribe from list at any time.)
I acknowledge that I have read and understand the rules & regulations pertaining to The Gentleman Jack Whiskey Sour Classic.
For a list of prize winners, send a self-addressed, stamped envelope to: Liquor.com ATTN: Gentleman Jack Sour Classic, 1263 Howard St., San Francisco, CA 94103.
Do NOT send entries to this address.
1263 Howard St., San Francisco, CA 94103
2654 W Horizon Ridge Parkway Ste B5, PMB 252
Brown Forman Corporation
850 Dixie Highway, Louisville, KY 40210
Gentleman Jack is a registered trademark used with permission.
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Competitors will submit one original whiskey sour recipe and a photo of the cocktail. It will be judged and scored based on the following criteria:
LOS ANGELES COMPETITION REGION
Washington, Montana, Idaho, Oregon, Wyoming, California, Nevada, Utah, Colorado, Arizona.
CHICAGO COMPETITION REGION
Minnesota, Wisconsin, Iowa, Illinois, Indiana, Michigan, Ohio, Kentucky.
OKLAHOMA CITY COMPETITION REGION
North Dakota, South Dakota, Nebraska, Missouri, Oklahoma, Arkansas, New Mexico.
WASHINGTON, D.C. COMPETITION REGION
Maine, Massachusetts, New York, Vermont, Rhode Island, Connecticut, Pennsylvania, New Jersey, Delaware, Maryland, Virginia.
ATLANTA COMPETITION REGION
West Virginia, North Carolina, Tennessee, South Carolina, Georgia, Alabama, Mississippi, Florida.
The search is on for the perfect whiskey sour. Share your recipe for a chance to win a trip to Bar Convent Berlin.
10 bartenders will be selected to compete in 5 regional competitions. The 5 regional winners will advance to the finals in Tennessee. It all starts with your best whiskey sour recipe.
Almost all bartenders in the United States can participate in the Gentleman Jack Whiskey Sour Classic. Click to find your state and choose the competition region where it is listed. To be eligible to win prize(s), winners must be willing to travel on determined dates.
The Gentleman Jack Whiskey Sour Classic is more than your typical cocktail competition. It’s an exploration of the sour as an important category of classic cocktails.
At each stage, you will be asked to explain and explore the origins of the sour. We want to understand the process and intent behind your version of the sour.
You will also need to highlight how Gentleman Jack has influenced your creation and give context to the decisions you made when creating this drink.
Tell your friends you’re going to be part of a major competition. And encourage any bartender friends to create a recipe and enter the Gentleman Jack Whiskey Sour Classic.